Prof. Rasmus Giesel
Prof. Rasmus Giesel

Rebranding Leipzig

BA Student

Daniel Schreck

Bachelor Thesis

Prof. Rasmus Giesel
Following the theoretical part of his bachelor thesis "Cities + Coat of Arms / Tradition & Modernism" Daniel Schreck transfered his gained knowledge into a redesign concept for the city of Leipzig, Germany. The aim was to demonstrate how a coat of arms could be successfully integrated in a corporate design.
Prof. Rasmus Giesel
Prof. Rasmus Giesel

Leipzig is the most populous city in the German federal state of Saxony with 600.000 inhabitants as of 2019 with a potential to increase in the future. The current corporate design of the city administration has been in use since 2005 and feels outdated. After visiting Leipzig and conducting interviews with the city administration as well as inhabitants, my approach for the redesign was to create a welcoming, open, natural, competent, flexible and holistic brand which should be understood as a brand for the citizens.

Prof. Rasmus Giesel
Prof. Rasmus Giesel

Explanation of the flexible design system.

Prof. Rasmus Giesel
Prof. Rasmus Giesel
Prof. Rasmus Giesel
Prof. Rasmus Giesel
Prof. Rasmus Giesel
Prof. Rasmus Giesel

Copyright Notice: Music by Scott Holmes (Stomps and Claps) is licensed under a Attribution-NonCommercial License.

Theoretical Part of the thesis: ⇒Stadt + Wappen
Also check: ⇒Daniel Schreck on Behance

Rebranding Leipzig

BA Student

Daniel Schreck

Bachelor Thesis

Prof. Rasmus Giesel
Following the theoretical part of his bachelor thesis "Cities + Coat of Arms / Tradition & Modernism" Daniel Schreck transfered his gained knowledge into a redesign concept for the city of Leipzig, Germany. The aim was to demonstrate how a coat of arms could be successfully integrated in a corporate design.
Prof. Rasmus Giesel
Prof. Rasmus Giesel

Leipzig is the most populous city in the German federal state of Saxony with 600.000 inhabitants as of 2019 with a potential to increase in the future. The current corporate design of the city administration has been in use since 2005 and feels outdated. After visiting Leipzig and conducting interviews with the city administration as well as inhabitants, my approach for the redesign was to create a welcoming, open, natural, competent, flexible and holistic brand which should be understood as a brand for the citizens.

Prof. Rasmus Giesel
Prof. Rasmus Giesel
Prof. Rasmus Giesel

Explanation of the flexible design system.

Prof. Rasmus Giesel
Prof. Rasmus Giesel
Prof. Rasmus Giesel
Prof. Rasmus Giesel
Prof. Rasmus Giesel

Copyright Notice: Music by Scott Holmes (Stomps and Claps) is licensed under a Attribution-NonCommercial License.

Theoretical Part of the thesis: ⇒Stadt + Wappen
Also check: ⇒Daniel Schreck on Behance