Prof. Rasmus Giesel

Wikimedia ideation & brand workshop

MA Students

Creative Leadership Course

The international MA students developed and lead a strategy workshop with our project partner Wikimedia Deutschland. As part of the creative leadership module we investigated potentials in different territories of the organization. Questions evolved around the activation of a younger target group to join as editors and active members of the organization as well as the general improvement in the perception of the complex brand structure.

Wikimedia ideation & brand workshop

MA Students

Creative Leadership Course

The international MA students developed and lead a strategy workshop with our project partner Wikimedia Deutschland. As part of the creative leadership module we investigated potentials in different territories of the organization. Questions evolved around the activation of a younger target group to join as editors and active members of the organization as well as the general improvement in the perception of the complex brand structure.